Cuffless blood pressure (BP) monitors are a promising innovation for hypertension diagnosis and monitoring. Aktiia (Aktiia 24/7 BP Monitor, Aktiia, Switzerland) is a CE-marked, commercially available BP monitor that passively and continually collects BP waveforms via optical sensors at the wrist. After initial cuff calibration, the app displays BP estimates on a smartphone. No data exist on the impact of persistently showing a person their BP data with this device.